Fundraising for Diversity

with Tierney Bates

About This Course

This is for Cultural Centers, Multicultural Affairs, Development Officers or individuals who work in the realm of student diversity. On most campuses we are often faced with small budgets, lack of financial support, institutional commitment, and decreases in resources. Hear personally from a presenter who has worked directly in Multicultural Affairs and University Development to increase your bottom line. 

Higher education is facing times of financial crisis and affordability along with decreasing state support. Today’s institutions are often faced with shrinking budgets and decreased resources. There is a shift to cultivate and look for funding through research, partnerships, corporations, and alumni. We have seen institutions complete billion dollar campaigns over the last 10yrs approximately 72 in the country. 

The work we do in multicultural student life or diversity offices is very vital to the institution, community, and student body. In this era of higher education we need to look at how you can create different and new funding models to offset your budget, increase your exposure and have buy in from multiple partnerships and collaborations to help build the work you do, impact students, work with university development and create external support.

The presenter will report on terminology, planning, research, and implementation of funding models. The audience will learn about collaborative partnerships, organizational barriers, and looking beyond traditional programming resources. While most diversity officers or offices face obstacles, innovative thinking is often equally challenging when talking about this subject for members in our profession. A discussion between the presenter and audience members related to the content and outcomes will be to teach development practices, to apply concepts based on institutional size, and developing a return on investment for your student base and programs.   

Learning Outcomes

By participating in this live briefing, you will learn:   

  • to research your institution and assess funding opportunities for your office;
  • fundraising terminology around cultivation, prospect research, and endowments;
  • applicable strategies, approaches and methods to develop external funding; and
  • successful integration for the office, students, and beyond the classroom. 

Accessing the Presentation

Once you complete your registration, you will be able to access the course by clicking on the "Login" button at the top of this page (or any page on

  • You will be asked to login with your NASPA user name and password. Once you have done so, you will hit continue and be redirected to your dashboard in the Online Learning Community.

  • You will find the session listed under "Enrolled."

  • This session is recorded. By clicking into, "Contents," you will find the session recording, resources, and PowerPoint slides. You may view the materials as many times as you'd like, at whatever pace you would like.

  • If you have any difficulty accessing the materials, please contact Jace Kirschner (

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