Major Gifts Fundraising: Planned Giving Basics

with Amy Sajko

About This Course

Some non-profit organizations receive up to one third of their annual gift revenue through planned gifts. Perhaps your division would like to pursue planned gifts, but you’re not sure where to start? Or maybe you’ve received a few estate gifts, but don’t understand the technical mumbo jumbo? You might even think that your donors are just “ordinary people” and can’t make a planned gift.

This session will help “ordinary” higher education professionals understand planned giving and also demonstrate that anyone managing donor relationships can plant the seed for an estate gift. Additionally, you’ll come to realize that all donors – even “ordinary people” – can make planned gifts.

This program will help you understand various planned giving vehicles, identify potential planned giving prospects among your alumni and donors and feel confident to pursue planned gifts for your division and/or programs. You will receive concrete examples of how to talk about planned gifts with your supporters.

Learning Outcomes

By the end of this session, participants will:

  • understand various planned giving vehicles;
  • be able to identify potential planned giving prospects among your donors;
  • have some phrasing examples to start the conversation; and
  • start or enhance a planned giving for your program(s).

Accessing the Presentation

Once you complete your registration, you will be able to access the course by clicking on the "Login" button at the top of this page (or any page on olc.naspa.org).

  • You will be asked to login with your NASPA user name and password. Once you have done so, you will hit continue and be redirected to your dashboard in the Online Learning Community.

  • You will find the session listed under "Enrolled."

  • This session is recorded. By clicking into, "Contents," you will find the session recording, resources, and PowerPoint slides. You may view the materials as many times as you'd like, at whatever pace you would like.

  • If you have any difficulty accessing the materials, please contact Jace Kirschner (jkirschner@naspa.org).





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